01
Understand
Research the audience, context, culture and opportunity.
HAUS Creative Studio
HAUS designs brands for where they are going, not only where they are now.
Research, context and a clear idea sit behind every project. HAUS brings identity, campaign design and imagery together to create work that feels distinctive, coherent and built to evolve.
Our Approach
Beauty, considered
Understanding before aesthetics.
Good work begins with attention to the people it speaks to, the culture it enters and the perceptions it can shape. Research and context guide each creative decision, allowing beauty to carry meaning rather than simply decorate.
02
Define
Find the central idea capable of guiding the work.
03
Create
Express that idea coherently through identity, campaigns and imagery.
Services
Connected creative work, shaped around one clear idea.
Projects can focus on one discipline or bring several together into a coherent visual world.
Gem Backhouse
Founder and Creative Director
A founder led studio
Creative freedom, shaped with intention.
HAUS is led by Gem Backhouse, a First Class Honours Graphic Design graduate whose practice brings together design, photography and research with a wider interest in society, culture, science and nature.
HAUS was founded to create with greater freedom and intention. Currently operating as an independent, founder-led practice, it is being built with the long-term ambition of becoming a multidisciplinary creative studio.
Selected Work
Ideas shaped through identity, campaigns and imagery.
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What are you
building next?
Whether you are starting something new, evolving an existing brand or planning a campaign, share the idea, ambition or challenge behind it.
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