Campaigns
Graphic DesignCampaign ideas designed to connect, communicate and carry across channels.
Campaign work bringing together concept, art direction and graphic design across physical and digital applications.
Concept project · 2025
Fuel Your Future
A conceptual Myprotein campaign supporting university students through the realities of student life, connecting direct advertising with practical editorial resources.
View case studyConcept project · 2026
Keep Australia Wild
A self-directed conservation campaign encouraging awareness and practical action to protect Australia’s native wildlife across print and social media.
View case studyConcept university project
Redefined
A conceptual university campaign challenging misogyny and sexism in fitness spaces, reframing strength and belonging through a more inclusive visual narrative.
Credits
Campaign concepts, research, creative direction and design by Gem Backhouse.
Full image and mockup credits are listed within each project case study.
View image and mockup sources
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