Brand Identity

Graphic Design

Identities shaped to feel distinctive, coherent and built to evolve.

Brand identity work bringing together research, positioning, visual systems and thoughtful applications around one clear idea.

A Legacy in the Making, concept identity for F4 driver Rowan Campbell-Pilling

A Legacy in the MakingConcept project · 2025

Reformr brand identity application

ReformrConcept project

Sunbase brand identity application

SunbaseConcept project

A second Sunbase brand identity application

SunbaseConcept project

Palmira brand identity application

PalmiraConcept project

Lashes by Gem brand identity application

Lashes by GemClient project

Shared Ground brand identity application

Shared GroundConcept project

Karmae brand identity application

KarmaeConcept project

Bather brand identity application

BatherConcept project

Credits

Brand identity, creative direction and design by Gem Backhouse.

Project imagery and mockups are credited below where third-party assets have been used.

View image and mockup sources
A Legacy in the Making · full credits Reformr · image source Sunbase image 1 · image source Sunbase image 2 · image source Palmira · image source Lashes by Gem · original client work Shared Ground · image source Karmae · image source Bather · image source

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